China’s retail market recorded an annual growth rate of 8.45% in 2021, Inc., Walmart Inc., Suning Holdings Group and many others among the major players in the market


Key Market Dynamics:

market engine

  • The increased product premiumization is expected to propel the growth of the retail market by China during the forecast period.
  • Premiumization refers to a market strategy adopted by retailers to try to get customers to buy more expensive products by presenting a proposition with higher value through cross-selling and up-selling the product.
  • One of the factors that has encouraged premiumization is the growing awareness of health and food safety among consumers.
  • With the growing population of upper middle class and upper class consumers, there has been an increase in demand for premium products across all retail segments. This forced sellers to sell their products with a differential pricing strategy from similar products available in the unorganized segment.

Market trend

  • The emergence of online and omnichannel commerce is one of the latest trends in the retail industry that is gaining momentum in this market.
  • Omnichannel retail uses a combination of distribution channels such as retail stores, mobile stores, online stores, mobile app stores, and phone sales to improve customer engagement.
  • Omnichannel retailing has seen tremendous market adoption, with more and more vendors realizing the vital role this channel plays in ensuring that a product receives maximum visibility.
  • This method of retailing also improves the geographical reach of sellers.
  • Therefore, first- and second-tier cities will experience high online sales, as consumers there have better knowledge and access to e-commerce.

Learn more about additional key factors, trends and challenges available with Technavio. REQUEST A SAMPLE REPORT (INCLUDING CHARTS AND TABLES) FROM THIS MARKET

Segmentation analysis and forecasts:

This report provides a detailed analysis of the market by Product (food and beverages, clothing and footwear, home improvement, consumer electronics and appliances, beauty and personal care) and distribution channel (offline and online).

  • Retail market vendors in China should focus on seizing business opportunities food and beverage sector since it had the largest market share during the reference year.
  • Food and beverages are a major industry in the Chinese economy, both in terms of financial benefits and the creation of job opportunities. Some of the products that are seeing strong growth in the food and beverage segment include dairy products, beef, wine and bevvies, cereals, fruits and vegetables.
  • The availability of organic food products at reasonable prices in several supermarkets is helping the market to grow in this segment.

For additional information on the contribution of all report segments. DOWNLOAD A SAMPLE COPY OF THIS MARKETPLACE

Some of the main companies mentioned

    • Alibaba Group Holding Ltd.
    • Chinese Resources Ng Fung Co. Ltd.
    • CK Hutchison Holdings Ltd.
    • E-commerce China Dangdang Inc.
    • GOME Retail Holdings Ltd.
    • Inc.
    • Sun Art Retail Group Ltd.
    • Suning Holdings Group
    • Walmart Inc.
    • Yonghui Supermarket Co. Ltd.

The retail market in China is fragmented and sellers are deploying growth strategies such as bring innovative products to be competitive in the market.

To access more supplier profiles with their key offers available with Technavio. READ A SAMPLE REPORT FROM THIS MARKET

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Retail market in China

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of nearly 10%

Market Growth 2021-2025

$1420.30 billion

Market structure


Annual growth (%)


Regional analysis


Successful market contribution

100% China

Main consumer countries


Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Alibaba Group Holding Ltd., China Resources Ng Fung Co. Ltd., CK Hutchison Holdings Ltd., E-Commerce China Dangdang Inc., GOME Retail Holdings Ltd., Inc., Sun Art Retail Group Ltd., Suning Holdings Group, Walmart Inc. and Yonghui Supermarket Co. Ltd.

Market dynamics

Parent market analysis, market growth drivers and barriers, analysis of fast growing and slow growing segments, impact of COVID 19 and future consumer dynamics, and analysis of market conditions for the forecast period.

Customization overview

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Main topics covered:


Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by product

  • Market segments
  • Comparison by product
  • Food and beverages – Market size and forecast 2020-2025
  • Clothing and footwear – Market size and forecast 2020-2025
  • Home improvement – Market size and forecast 2020-2025
  • Consumer electronics and devices – Market size and forecast 2020-2025
  • Beauty and Personal Care – Market size and forecast 2020-2025
  • Market opportunity by product

Market segmentation by distribution channel

  • Market segments
  • Comparison by distribution channel
  • Offline – Market size and forecast 2020-2025
  • Online – Market size and forecast 2020-2025
  • Market opportunity by distribution channel

Customer landscape

  • Insight
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Supplier Landscape
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • Alibaba Group Holding Ltd.
  • Chinese Resources Ng Fung Co. Ltd.
  • CK Hutchison Holdings Ltd.
  • E-commerce China Dangdang Inc.
  • GOME Retail Holdings Ltd.
  • Inc.
  • Sun Art Retail Group Ltd.
  • Suning Holdings Group
  • Walmart Inc.
  • Yonghui Supermarket Co. Ltd.


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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