Shower Curtain Retail Market to Record 6.97% Annual Growth Rate in 2021 | Alibaba Group Holding Ltd. offers waffle shower curtain and heavy duty fabric shower curtains


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According to recent Technavio market research, the Shower curtain retail market should increase by $1.11 billion from 2020 to 2025, at an accelerated pace CAGR of 7.65%. The report provides a detailed analysis of drivers and opportunities, top winning strategies, competitive scenario, future market trends, market size and estimates, and major investment pockets. Europe will register the highest growth rate of 35% among other regions.

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Overview of Suppliers-
the Shower curtain retail market is fragmentedand vendors are deploying growth strategies such as focusing on delivering products through multiple distribution channels to compete in the market.

  • Alibaba Group Holding Ltd., – The company offers shower curtains such as waffle shower curtains and heavy duty fabric shower curtains.
  • Inc. – The company offers shower curtains such as Kuber Industries PVC Shower Curtain, BIANCA Waterproof Fabric Shower Curtain, and Deco Window Polyester Water Repellent Floral Shower Curtain.
  • Bed Bath and Beyond Inc. – The Company offers shower curtain products such as Simply Essential Geo-Block PEVA Shower Curtain, Haven Pebble Stripe Organic Cotton Shower Curtain and Haven Double Gauze Organic Cotton Shower Curtain.

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Regional Market Outlook
Shower curtain retail market share growth in Europe will be significant during the forecast period. France, United Kingdom and Germany are the key markets for the retail of shower curtains in Europe. The growth of the market in this region will be faster than the growth of the market in North America. Growing online retail, growing fashion sensibility to home furnishings and product launches by established brands will facilitate the growth of the shower curtain retail market in Europe over the forecast period.

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Latest Market Drivers and Challenges-

  • Shower Curtains Retail Market Driver:
    • Large range of products :

Maintaining broad product portfolios is one of the major retail strategies followed by shower curtain retailers around the world. They have a wide range of SKUs based on categories, brands, collections, and price ranges. This helps customers choose from a wide assortment of products and provides significant opportunities for physical stores and online retailers to increase sales volume of shower curtains.

  • Shower Curtain Retail Market Challenges:
    • Growing competition, growing price wars and shrinking profit margins:

Retailers compete on metrics such as product portfolio, premiumization, differentiation, and pricing. The arrival of new retailers and private labels will further intensify competition. This will lead to price wars between suppliers. The presence of multi-channel retailers (such as Walmart), some of which have a lower cost structure, further intensifies competition in the global market. The inability to adapt to the changing competitive landscape can also affect players’ profit margins. Market competition and price wars intensify the need for operational efficiency necessary for cost optimization and pricing strategy. This reduces profit margins to maintain in the market by offering products at lower prices. Pure e-tailers and manufacturing e-retailers also jeopardize their profit margins due to the costs incurred on supplies. These factors significantly affect the profitability of shower curtain retailers.

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Shower Curtains Retail Market 2021-2025: Key Highlights

  • Market CAGR over the forecast period 2021-2025
  • In-depth information on factors that will contribute to the growth of the Shower Curtains Retail Market over the next five years
  • Estimation of the Shower Curtains retail market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the shower curtain retail market
  • Market Competitive Landscape Analysis and Detailed Vendor Information
  • Complete details of the factors that will test the growth of shower curtain vendors in the retail market

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Shower Curtain Retail Market Scope

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 7.65%

Market Growth 2021-2025

$1.11 billion

Market structure


Annual growth (%)


Regional analysis

Europe, North America, APAC, South America and MEA

Successful market contribution

Europe at 35%

Main consumer countries

United States, France, United Kingdom, Germany and Japan

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Alibaba Group Holding Ltd., Inc., Bed Bath and Beyond Inc., Inter IKEA Holding BV, Lowes Companies Inc., Otto GmbH and Co. KG, Penney IP LLC, Target Corp., The Home Depot Inc., and Walmart Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

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