Strawberry sales are doing better in supermarkets and abroad


Recently, the demand for strawberries has decreased, but the slowdown, fortunately, has not been the same in all sales channels. “While in the Italian retail markets orders are weak, in large-scale retail things seem to be going better. This despite the fact that the circumstances are not exactly positive, due to the greater propensity to save money, caused above all by the war in Ukraine and the increase in the prices of all products, food and non-food,” said Maria Faillace of OP Zuccarella from Metapontino.

Maria Faillace (quality control manager)

“Orders for the 10 brands we have supplied have been almost constant over this last period, compared to even double-digit declines in many markets in North-Central Italy. However, the most great satisfaction in terms of the volumes requested come from foreign countries, where these days we are seeing an increase in requests, especially from Germany, France and the Netherlands”.

OP Zuccarella processing lines

“Every day, we ship a total of around 80 pallets of strawberries, of which more than 60% are traded in the aforementioned European countries, both in general markets and in large retail chains. As far as processing is concerned, we offer different packaging, identifiable by their weight and the material used. monolayer) and 1 kg, while the markets are supplied with 500 g trays made of cardboard or wood pulp”.

“Spring just doesn’t seem to be coming this year. The current temperatures do not yet allow rapid coloring of the fruits and therefore an increase in the number of harvests, but given the current uncertain trade trend, it is perhaps Price increases are felt, while quotations are lower than in 2021. We ask customers and all operators to understand our difficulties and avoid asking for further reductions.

For more information:
OP Zuccarella Soc. Cooperative. Agr.
Via Parisi, 16 – Scanzano Jonico (MT)
+39 0835 418009
[email protected]


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